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The Log Book: 4 Creative Ways Companies Have Honored Truck Drivers

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The logbook is a weekly recap of human interest stories related to the transportation industry. This week: From Spotify playlists to full cabin renovations, FreightWaves showcases the creative ways companies have celebrated National Truck Driver Appreciation Week.

CH Robinson launches virtual appreciation board and raffle

Last week, global logistics company CH Robinson launched its Driver Recognition website to facilitate its National Truck Driver Appreciation Week initiatives.

“We’ve been celebrating Truckers’ Appreciation Week for two decades. This year we knew we had to take it to the next level, ”said Mac Pinkerton, president of North American Surface Transportation at CH Robinson.

“We wanted a place where they could literally see our gratitude and see how much their dedication means to us. But we also wanted the whole country to have a way to thank the truck drivers for their sacrifice, to stay on the road during these tough times, and to deliver everything that people’s lives depend on, ”Pinkerton told FreightWaves.

Site visitors can submit thank you notes to drivers in the form of words, photos, or videos to share publicly on the CH Robinson Thank You Board and social media platforms.

For each note shared, the CH Robinson Foundation has agreed to donate $ 1, up to $ 25,000, to the St. Christopher Truckers Relief Fund.

Drivers and carriers could also visit the site to enter and win cash prizes totaling $ 50,000 in the company’s raffle, with winners announced throughout the week.

“[Truck drivers] are an inspiration to all of us at CH Robinson, and if I could speak to them directly here: I want you to know how much you mean to our company, the public and the economy as a whole, ”said Pinkerton. “You drive 10 billion kilometers a year for us. Anyone who does the grocery shopping, gasoline, takes life-saving medicine, or finds a good package on their doorstep is counting on you. Thank you for staying on the road and delivering when it counts. “

He continued, “I remember one of our past winners, Robert, who is exemplary in so many ways. When one of his drivers fell ill, he took off on his own and on his own to drive the load himself and make sure it was delivered on time and in full. The load wasn’t even critical in nature, but he wasn’t about to let us or our client down.

Due to overwhelming responses from drivers and carriers, CH Robinson (NASDAQ: CHRW) announced on Friday that it would continue its raffle the following week, increasing the total cash prize amount to $ 100,000.

Monday through Friday, the company will continue to distribute prizes of $ 1,000 daily to 10 recipients daily and will allow visitors to submit thank you notes for St. Christopher’s donations.

Transfix Announces Winner of Truck Cab Renovation Competition

Transportation solutions provider Transfix announced on Wednesday that 22-year trucking veteran Debbie Desiderato has won her TransFIX My Rig competition, receiving a complete cabin makeover from Jason Cameron, star of CBS’s “Secret Celebrity Renovation”.

“We are thrilled to celebrate Debbie and the millions of hardworking truck drivers we rely on every day to take on some of the most demanding and important jobs in our economy. It is an honor and a privilege to work alongside these true heroes, ”said Sophie Dabbs, Commercial Director of Transfix.

Convoy honors truckers with Haul Stars awards

The Convoy digital freight network continued its annual tradition of National Truck Driver Appreciation Week for the third year, announcing its 15 Haul Star Award winners throughout the week.

Based on performance metrics, winners are selected from Convoy’s Haul Stars program, which includes hundreds of the company’s top performing carriers.

New to this year’s program, Convoy has created commemorative baseball-style trading cards detailing the winners in each category.

Most Valuable Carrier Winners. (Photo: Convoy)

The 15 winners receive their own decks of cards, a $ 500 Convoy fuel card, Convoy merchandise and a personal note from Convoy founders Dan Lewis and Grant Goodale.

“For decades, truck drivers have delivered the goods and materials that make our daily lives possible. For every item in our homes, there is a truck driver on the front line to load, transport and unload goods, night and day, throughout the pandemic. … These awards are a fun way to showcase some of America’s best truck drivers on the road, ”said Goodale, Convoy’s director of experience.

National Trucking Services wins Founders Trophy. (Photo: Convoy)

Lytx Honors Truckers With Highway Hits Playlist and Recognizes Driver of the Year

Telematics company Fleet Lytx released a Spotify playlist this week that includes classic trucking-themed tunes from artists like Willie Nelson, Steely Dan, John Denver, Incubus, Lil Nas X and Britney Spears.

In addition to releasing the playlist, the company recognized Lytx’s Driver of the Year, Jan Quarnberg, who drove 6 million kilometers without a crash, including never getting caught in the back.

Quarnberg explained in the Lytx podcast interview that after 41 years it can be easy to become complacent about road safety, but monthly safety meetings reviewing images of driver errors have helped, as well as other drivers, to become more aware.

“You better be on top of your game or you’re going to be on the shoulder. We have had three wrecks in the past two months where civilians have passed where they shouldn’t have been, ”Quarnberg said.

Do you have a human interest story related to transportation to share? If so, please contact [email protected]

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