Home Bookstore Some Nobel Prize-winning books available in Korean: The DONG-A ILBO

Some Nobel Prize-winning books available in Korean: The DONG-A ILBO

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“We are not planning any promotional sessions regarding the Nobel Prize in Literature,” a staff member at Kyobo Bookstore in Gwanghwamun, Seoul, said on Sunday when asked if the bookstore was promoting novelist Abdulrazak Gurnah, a Tanzanian refugee, who was awarded the Nobel Prize on Thursday. None of his books are published in the South Korean market, so no promotional events are available at this time. Staff said few customers are looking for their book.

 

After the announcement of the winners of the Nobel Prize for Literature each year, the publishing industry is usually busy encountering a sudden increase in demand among book lovers who intend to purchase related books. However, none of Gurnah’s 10 full novels and multiple short stories are available in Korean without a promotional campaign in place this year. Only a few original books by him are on the shelves – “Paradise”, a full-length novel ultimately nominated for the Booker Prize 1994, one of the top three literary awards in the world, and “By the Sea”, another full-length story. on the 1st round of the Booker Prize 2001. Online booksellers have set up promotions of Nobel Prize-winning books, which does not elicit good responses.

No collection of poems by Nobel Laureate for Literature Louise Glück, an American poet, is also available in Korean. Instead, some sales promotions took place last year thanks to a collection of selected poems, including Glück’s pieces available in Korean – “Kidnapped by Poetry” and “Poems with Much Care Paid” by Ryu Si -hwa and Joyce Park’s collection of selected poems “Siots que je Amour.”

This year, however, there is a slim chance that a Nobel Prize-related promotion will unfold in the South Korean market. Since Glück’s books of poetry have yet to be published in Korean since receiving the award a year ago, Gurnah’s books are unlikely to be available in South Korea in the near future. “We may have fewer special marketing opportunities regarding Nobel Prize winning books when the winning books are published in Korean at a later date,” said Jin Young-gyun, head of the brand management team at the Kyobo bookstore.

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