Home Bookselling NZR in talks with Amazon over $ 20million All Blacks jersey deal

NZR in talks with Amazon over $ 20million All Blacks jersey deal


New Zealand Rugby [NZR] are said to be in talks with Amazon, the world’s richest company, over a sponsorship deal with the All Blacks worth $ 20 million a year.

According to a report by the New Zealand Herald, NZR has been negotiating for months with the US tech giant over the possibility of replacing AIG as the All Blacks forward shirt sponsor.

AIG, the U.S. insurance group, has been the All Blacks’ main jersey sponsor since 2012, but their current deal with NZR, estimated at $ 12 million a year, is set to expire this year.

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the Herald reports that it is not known if Amazon is seen as AIG’s preferred successor as the All Blacks’ main jersey sponsor, but it is believed that such a deal would be the biggest jersey sponsorship in rugby history .

With an estimated value of $ 386 billion, Amazon began as an online book selling company in 1994 before moving into e-commerce, cloud computing, digital streaming, and artificial intelligence.

However, despite being one of the most important and recognizable names in the corporate world, it is believed that Amazon would not have his company name on the front of the All Blacks game jersey. if an agreement was reached.

Instead, the Herald says Amazon will look to use the jersey to promote its The Climate Pledge initiative, a pact first announced by the company’s multibillion-dollar owner and founder Jeff Bezos in 2019.

The initiative aims to hold signatories – which include large companies such as Microsoft and Mercedez Benz – accountable for meeting the targets set by the Paris climate agreement a decade ahead of schedule.

News of Amazon’s interest in sponsoring the All Blacks comes after it was reported last month that UK petrochemical company Ineos would be sponsoring the back of the All Blacks playing shorts.

the New Zealand Herald reported in June that Ineos and NZR “have practically reached the terms” of a deal worth between $ 5 million and $ 8 million a year.

If the two deals with Amazon and Ineos come to fruition, NZR would generate a collective total of $ 25-28 million per year, if the reported numbers are correct.

According to Herald, the diversification of sponsorship on the All Blacks play and training kits is an important revenue generation goal for NZR after AIG purchased the sponsorship rights for the front of the jersey, back of the shorts and the back of the kit. training nine years ago.

Amazon has already taken to rugby, with the U.S. company purchasing the broadcast rights to last year’s Fall Nations Cup, while also producing the All or nothing documentary series with the All Blacks in 2017.


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