Home Commercial trading Nick Knowles admits he ‘regrets’ starring in Shreddies commercial which saw him...

Nick Knowles admits he ‘regrets’ starring in Shreddies commercial which saw him kicked out of DIY SOS

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Nick Knowles has spoken out about his breach of BBC commercial guidelines.

Last year, the TV star was removed from a special edition of her 23-year-old hit BBC show DIY SOS after starring in an advert for cereal brand Shreddies, which went against the broadcaster’s advertising rules.

Speaking about the incident, Nick admitted that while he regrets the “confusion” he caused with the announcement, he took the job to earn money during the pandemic.

Back on the screens: Nick Knowles has spoken out for the first time about his breach of BBC commercial guidelines. The star was dropped from a special edition of her hit BBC show DIY SOS last year after starring in an advert for cereal brand Shreddies

Nick was replaced by comedian Rhod Gilbert for DIY SOS’ Children In Need special at the height of the drama, but returns to present a new series of the home improvement programme, which will air on the BBC next week .

Nick played a working builder in the ad – a move that would go against the BBC TV talent banned from swapping their on-screen characters.

Nick said The sun of his decision to star in commercials: “You know, you have to win and there was a period during the pandemic where the shows just weren’t done.” That job wasn’t there and I have to support my family and an opportunity arose.

Rules: Speaking about the incident, Nick admitted that although he regrets the

Rules: Speaking about the incident, Nick admitted that although he regrets the ‘confusion’ he caused with the announcement, he took up the job to earn money during the pandemic (pictured on DIY SOS )

“Obviously, what I regret is the confusion that has settled around him. I certainly wouldn’t have chosen to upset the BBC or disrupt the program in any way.

Nick added that DIY SOS is “more important than just a job to me”. I live and breathe it and have been doing it for 23 years. It’s really very important to me. “I’m just glad we all got to sit down and have our way.”

The BBC star confirmed in May 2021 that he would not be sacked from DIY SOS over the announcement, with the company reversing its position.

Nick said The sun: ‘I’ve always said that DIY SOS is more than just presentation work for me, it’s part of me.

“It is close to my heart and working for the BBC for over 22 years is something I have never taken for granted.

Issues: Nick played a jobbing builder in the ad - a move that would go against the BBC's ban on TV talent swapping their on-screen characters

Issues: Nick played a jobbing builder in the ad – a move that would go against the BBC’s ban on TV talent swapping their on-screen characters

“I will continue to film new episodes of DIY SOS over the next few months and will be back on your screens with the purple shirts next year.”

Fans of the presenter, who has already made up to £300,000 in a year from his work at the BBC, took to social media to defend the star at the time.

Some have even called the BBC “inconsistent” for criticizing Knowles while allowing Match of the Day host Gary Lineker to continue advertising Walkers crisps.

One Twitter user said: “This is ridiculous. What’s the difference between Gary Lineker selling Walkers Chips? Very inconsistent policy?”

Defence: Fans of the presenter, who has already made up to £300,000 in a year from his BBC work, took to social media to defend the star at the time

Defence: Fans of the presenter, who has already made up to £300,000 in a year from his BBC work, took to social media to defend the star at the time

The section of BBC policy that Nick Knowles was suspected of breaching

References to BBC content in advertisements

15.3.40: Advertisements or promotions involving talent must not imitate, suggest a reference or connection to or ‘pass off’ BBC content, for example, by reproducing editorial elements of a programme, such as characters, logos, titles, channel names or music or graphics associated with the program, or by directly using or imitating key settings or locations, slogans or format points of the content.

Ads must not replicate or “pass off” the talent’s role in the program. There should be no use of more than one member of BBC talent from the same program in an advertisement for a non-BBC related product. It is unlikely that several talented members of different BBC programs will appear in the same advertisement.

Advertising must not discredit the BBC.

Another said: ‘If you think Nick Knowles broke the Shreddies flogging rules then you fire Mr Lineker for the Walkers commercials?

“I know which one is the most watchable and does the most good!”

One Twitter user added: “The BBC are happy to allow an overpaid Gary Lineker to post his boring judgmental opinions on social media, but let’s kick Nick Knowles out for doing a Shreddies advert.”

During the crucial Zoom meeting, company bosses told Nick he would have to have the ad taken down or quit the show that launched his career.

MailOnline understands the issue is the similarity between Knowles’ character in the advert and his role as presenter of DIY SOS – and whether he breaks a rule banning stars from portraying their BBC roles in adverts.

The broadcaster’s strict rules state that any promotion involving on-screen talent must not “imitate, suggest a reference or connection to or “pass off” BBC content”.

Knowles has hosted DIY SOS since 1999.

The show, produced by the BBC, sees a team of builders and volunteers transforming a person’s home.

The person is nominated by his friends and family.

Knowles was listed as earning between £300,000-£349,999 at the BBC in 2016-17, falling to £230,000-£239,999 the following year.

However, it was not listed in reports for the next two years, indicating that Knowles was earning less than the £150,000 threshold at which his salary is published.

Popular: Knowles has hosted DIY SOS since 1999. The show, produced by the BBC, sees a team of builders and volunteers transforming someone's home (Nick pictured with the DIY SOS team in 2008)

Popular: Knowles has hosted DIY SOS since 1999. The show, produced by the BBC, sees a team of builders and volunteers transforming someone’s home (Nick pictured with the DIY SOS team in 2008)

Shreddies hasn’t revealed how much Knowles was paid for the addition, but an expert told MailOnline it could be in the region of £200,000.

In the commercial, Nick plays a builder who pours a bowl of cereal into his hat, while calling himself “Nick, do it Knowles”.

But the BBC has strict rules for on-screen stars when taking part in on-screen advertising.

A rule prohibits stars from imitating BBC products.

Under the heading ‘References to BBC content in adverts’ it says: ‘Ads or promotions involving talent must not imitate, suggest a reference to or connection to BBC content, or ‘pass off’ BBC content, for example, by reproducing editorial material from a programme. , such as characters, logos, titles, channel names or music or graphics associated with the program, or by directly using or imitating key settings or locations, slogans or format points of the content . »

He also adds: “The BBC does not seek to impose unnecessary or unreasonable restrictions on talent, whether it be on-air talent or other production talent.

“However, promotional activities, which include commercial advertising and endorsements, must not risk damaging the integrity of the BBC content with which they are associated, or harm the reputation of the BBC in general.

“These activities must also not damage the personal reputation of the individual.

“Promotional work must not suggest the endorsement of the BBC, compromise the values ​​of the BBC, discredit the BBC or give the public reason to doubt the impartiality or integrity of the on-air talent of the BBC. BBC.”

The BBC did not reveal the sticking point of Nick’s publicity.

Earning: Shreddies hasn't revealed how much Knowles was paid for the addition, but an expert told MailOnline it could be in the region of £200,000

Earning: Shreddies hasn’t revealed how much Knowles was paid for the addition, but an expert told MailOnline it could be in the region of £200,000