Home Book retailers New Bedford’s Friendly Fruit, Jansal Valley Provisions Closing

New Bedford’s Friendly Fruit, Jansal Valley Provisions Closing

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A longtime discount store in New Bedford will be permanently closing later this month.

Jansal Valley Provisions – which is Sid Wainer & Son’s retail store – is closing permanently on May 14, and as part of this, Friendly Fruit will also be closing.

A sign posted on the wall reads: “Jansal Valley Provisions will be permanently closing. Our last day of opening will be May 14.

Courtesy of Bruce David

Courtesy of Bruce David

The sign also mentions that weekly pop-ups are planned on Fridays from 12 p.m. to 2 p.m. “where you can buy products at a deep discount”, it reads.

Friendly Fruit offered discounted products from Sid Wainer & Son shortly after Sid Wainer & Son moved to its Purchase Street location in 1974.

Courtesy of Bruce David

Courtesy of Bruce David

Jansal Valley Provisions began as a retail outlet for shoppers to purchase the same high quality products that Sid Wainer & Son sold to restaurants through its wholesale business. The name comes from the combination of the names of the Wainer children: Jamie, Andrew, Sara and Allie.

Courtesy of Bruce David

Courtesy of Bruce David

In January 2020, Sid Wainer & Son was sold to The Chef’s Warehouse. In March of the same year, a fire broke out among some semi-trailer trucks and spread to the loading dock, damaging the Jansal Valley Provisions warehouse and store. The retail store then reopened in August 2021.

Courtesy of Bruce David

Courtesy of Bruce David

After the store closes permanently next week, Jansal Valley specialty products and cheeses will continue to be offered locally at Farm & Coast Market in Dartmouth, Fieldstone Market in Marion, Lees Market in Westport, Marion General Store and at 143 Market in Mattapoisett.

Emails and Facebook messages to Sid Wainer & Son and Jansal Valley Provisions seeking comment were not returned.

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