As summer winds down and we head into the fall months, seasonal treats are starting to hit shelves in honor of All Hallow’s Eve, which includes many variations on well-known cereals that embrace the autumnal spirit. This year, Kellogg’s is launching its first-ever orange-colored Rice Krispies, making them not only a delicious breakfast option, but also the perfect opportunity to embrace the spirit of the season with a new way to prepare Rice Krispies candies. While the color might be orange, the new version will honor the classic taste of the cereal. Orange-colored Rice Krispies will begin shipping nationwide this month.
According to the press release, “Orange, are you glad your favorite cereal for making deliciously spooky treats is now available in the season’s boldest, brightest color? From lantern treats to candy corn, Halloween is one of the most popular times each year to make treats, so Snap, Crackle and Pop wanted to make it even easier for fans to scare away some spooky creations.That’s why the shocking orange Rice Krispies cereal is colorful and scary right out of the box.
“The best part? Shocking Orange features the same original taste and crispy crispy rice cereal that families know and love, with the added fun of festive fall color, so it’s easy to swap it out with just about anyone. what a breakfast bowl or treat-making tradition. Just substitute Shocking Orange for Original in any Rice Krispies homemade treat recipe – it’s that simple!”
“We love seeing the spooky and delicious treats families dream up with Kellogg’s Rice Krispies cereal for the Halloween season and beyond,” said Sadie Garcia, director of brand marketing at Kellogg Company, in a statement. . “Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg’s Rice Krispies cereal, along with the festive color of fall. From breakfast creations to treats and tricks, we can’t wait to see what kind of creativity this product will inspire. “
Cereal lovers looking to get into the Halloween spirit can find Kellogg’s Rice Krispies shockingly orange-colored cereal at retailers nationwide starting in August for a suggested retail price of $4.49 for a 7.50 ounce box and $5.49 for a 12 ounce box.
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