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Inflation swirls prices at some SouthCoast Dunkin’ locations

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Don’t look now, but that extra swirl of pumpkin spice syrup just might increase the cost of your favorite drink at some Dunkin-area locations.

Some Dunkin’ spots, including the South Main Street store in Acushnet and the Plaza Way store in Fairhaven, have added a surcharge for extra swirls.

Inflation swirls prices at some SouthCoast Dunkin’ locations

Barry Richard/Townsquare Media

A sign on the door of the Plaza Way location reads, “Due to rising commodity costs, we will charge $0.10 for each additional swirl.”

The South Main Street location further details how much an “additional pump of swirl” will cost you by explaining how many pumps the “standard amount” of swirl is for each drink size: “SM 2 pumps, MD 3 pumps, LG 4 Pumps.” Each additional swirl will cost you a penny.

Inflation swirls prices at some SouthCoast Dunkin’ locations

Barry Richard/Townsquare Media

According to MASHED.com, not all Dunkin’ stores have added the supplement for extra syrup swirls. The decision to charge more rests with the various Dunkin’ locations, many of which are franchises.

MASHED.com cites a Reddit comment, purportedly from a Dunkin employee, which reads, “Corporate messaged us about this a few days ago, they’ve streamlined the process for franchises to do this (via the ‘app, etc.) but still recommend against doing this.”

Inflation swirls prices at some SouthCoast Dunkin’ locations

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I haven’t seen any notice of the whirlpool pump increase at all Dunkin’ locations in the area, which seems to support the suggestion that it’s up to the franchise owners to decide what to do.

I couldn’t find anything on the company’s website that addresses the controversy that may be swirling over this markup.

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