Cadillac had no problem finding buyers for its Lyriq EV once reservations opened. As Electrek learned, GM’s luxury badge exhausted bookings for the first edition of Lyriq in 19 minutes. The brand didn’t say how many people paid the $ 100 fee, but it’s clear there was at least pent-up demand for the high-end electric crossover. Other Debut Edition models will be available at dealerships in summer 2022.
Deposits do not always translate into final sales when fees are refundable. Some people may reserve a car just to back up when it comes time to make the final purchase. For context, however, VW took eight hours to sell “a few thousand” units of the ID.4 First Edition. The total number may be small, but 19 minutes is extremely fast.
The sale was not completely unexpected. While the Lyriq is still an expensive electric vehicle with a starting price of nearly $ 60,000, it promises a healthy range of over 300 miles, a 190kW fast charge, and a sprawling 33-inch infotainment screen. There is also a clear trend of strong demand for electric vehicles from familiar names. Ford, for example, is ramping up production of the F-150 Lightning after demand greatly exceeds early manufacturing targets. There is clearly an audience for electric vehicles like these, although they are still far from dominating their combustion-engined counterparts.