Amazon said on Thursday it would shut down its Kindle digital bookstores in China and stop selling the device to retailers in the country to readjust its business direction.
The company said in a post on popular messaging app WeChat that the digital bookstore will stop operating on June 30, 2023. Customers in China will not be able to purchase new e-books after that day and will not be able to download books. they already bought after a year later, the company said. He noted that he will offer refunds to Chinese customers who purchased a Kindle this year.
Amazon’s announcement comes as foreign tech companies pull back or scale back operations in China as a strict data privacy law specifying how the companies collect and store data takes effect. These withdrawals are due to companies such as Airbnb, Yahoo and Microsoft LinkedIn, which closed the Chinese version of its site last year and replaced it with a job site without social network functions.
However, Amazon said its other China operations would continue.
“Amazon China’s long-term commitment to customers will not change,” the message read. “We have established a broad business base in China and will continue to innovate and invest.”
“As a global company, Amazon is focused on delivering valuable products and services to customers through innovation. At the same time, we continue to adjust the strategic direction of our own business and continue to make efforts in areas that customers need,” the company said in another statement posted on its official Weibo account.
The e-commerce giant then highlighted its cross-border e-commerce efforts in China, as well as its cloud computing technologies and services. Amazon also said it has 10,000 employees in China, with offices in 12 cities including Beijing, Shanghai, Hangzhou and Shenzhen.